W. Lance Bennett,Alexandra Segerberg: The Logic of Connective Action: Digital Media and the Personalization of Contentious Politics

The Logic of Connective Action: Digital Media and the Personalization of Contentious Politics


Description

The Logic of Connective Action explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated. In many of these mobilizations, communication operates as an organizational process that may replace or supplement familiar forms of collective action based on organizational resource mobilization, leadership, and collective action framing. In some cases, connective action emerges from crowds that shun leaders, as when Occupy protesters created media networks to channel resources and create loose ties among dispersed physical groups. In other cases, conventional political organizations deploy personalized communication logics to enable large-scale engagement with a variety of political causes. The Logic of Connective Action shows how power is organized in communication-based networks, and what political outcomes may result.

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Author: W. Lance Bennett,Alexandra Segerberg
Number of Pages: 256 pages
Published Date: 15 Nov 2013
Publisher: CAMBRIDGE UNIVERSITY PRESS
Publication Country: Cambridge, United Kingdom
Language: English
ISBN: 9781107642720
Download Link: Click Here
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